So you have just finished building a wonderful website or blog!
You have put a lot of work into the content, and now the website is online and available to the people that visit your website. Congratulations!
So now what? Are you just going to wait around for people to find your site?
If you are using your website to build your business, then you can’t just wait for customers to come to you.
You have to put yourself and your website out there so that you get noticed.
The next essential step you have to follow to generate organic website traffic is Search Engine Optimization. This is referred to as SEO (also known as traffic that does not come from paid marketing).
SEO is a challenging and ongoing task.
You will have to constantly keep it under control as your business and website grow.
Thankfully, there are several resources out there that make the process simpler and more manageable.
This article will offer an overview of the best search engine optimization (SEO) tools for reporting organic statistics about your website.
We will cover what they do and why your organization may find using them to be beneficial.
Table of Contents
Semrush
Because of its powerful SEO and marketing features, Semrush is a tool that is frequently recommended by SEO professionals.
Semrush is one of the best SEO tools on the market.
It has an extensive collection of features that you can use to improve search engine optimization (SEO):
- content marketing
- social media
- sponsored traffic on your website
Semrush can give you data about the monthly searches for keywords you are interested in. This will allow you to select which keywords to include in your content.
In addition to this, it enables you to do competitor analysis. In order words, it helps determine the keywords your competitors rank highest for. This can help you figure out how to rank higher than they do.
Not only can employing the relevant keywords on your website help you reach higher places in the search results…
It will also help you in developing your company and attracting loyal consumers and clients.
Also…
The level of keyword research you can do with tools like Semrush helps you understand better your potential customers. It helps you understand what your users look for.
Ahrefs
Ahrefs is considered to be one of the most powerful tools for search engine optimization. It is used not only by SEO specialists but also by company owners.
It allows you to analyze not only the SEO performance of your website but also the SEO performance and strategies of competitors’ websites.
If you make use of these insights, you will be able to determine what it is that you need to accomplish to outrank your competitors and increase traffic to your website or blog.
When you use Ahrefs, you will be able to get comprehensive information on organic search results.
These reports will include data about your most important organic keywords:
- their position in the search results
- rank changes over time
- competitors’ analysis
- how difficult is to rank for those keywords (Keyword Difficulty).
It also offers comprehensive research tools for backlinks, which enable users to explore the complete backlink profile of any website.
You can examine backlinks, in addition to the anchor text connected to those backlinks, websites that are referring traffic to your site, and other information.
Users of Ahrefs have access to many options for undertaking other kinds of research, including keyword research, content research, rank tracking, and web monitoring.
It is a useful tool that will help you boost your traffic by identifying quick wins based on keywords your website already ranks for and for which you can improve ranking.
MonsterInsights
MonsterInsights is possibly the best Google Analytics plugin for WordPress.
It is an excellent SEO tool as it analyzes not only the performance of websites but also the behavior of the visitors.
When it comes to improving the quality of company decisions, coming up with marketing plans, and making a website more search engine optimization friendly, website analytics are critical.
The most famous analytics tool on the market is Google Analytics. Despite this, configuring Google Analytics is not straightforward. That’s where MonsterInsights can help if you use WordPress for your website or blog.
MonsterInsights makes it easier for you to understand website data coming from Google Analytics and provides actionable insights.
To use MonsterInsights on your blog you simply have to install and activate a WordPress plugin.
By using MonsterInsights, you will be able to acquire insights into how both the visitors to your site and the search engines view it.
By using these insights in your SEO strategy, you will be able to get a higher ranking in search engine results.
You can keep an eye on a wide range of metrics, including the ones listed below:
- Most popular posts on your site
- Your site’s top keywords (by connecting to Google Search Console)
- The most successful websites that link to yours and serve as sources of referral traffic
- The most significant links to other websites originate from your own.
- You will be able to obtain precise data on your mobile visitors if you use Google AMP.
All In One SEO (AIOSEO)
All-in-One SEO (AIOSEO) is a very efficient SEO WordPress plugin.
It helps you improve the rankings of your site and increases the amount of organic traffic you get to your website.
The plugin possesses extraordinary characteristics that, when pooled together, have the potential to make your SEO strategy more effective.
It allows, for example, to build an XML sitemap of your website, which you can submit to search engines.
The crawler utilized by the search engine will have an easier time identifying and indexing your website if you choose this approach.
In addition to this, you will have access to rich snippets schema, which will make it easier for you to attract a greater number of clicks and visitors.
Using AIOSEO, you can easily make modifications to your robots.txt files. Also, you may improve the on-page SEO of your website by using meta titles, descriptions, and keywords.
Ranking for similar or new keyphrases is a snap because of the integration that AIOSEO has with Semrush.
After seeing this data, you will quickly locate new keyphrases with the click of a button. You will find out how frequently people search them, and then add them to your content.
As well as the benefits above, you can also utilize AIOSEO to improve the ranking of your WooCommerce store if you have one.
Yoast SEO
There is a good reason why Yoast SEO is on this list. Yoast SEO is a WordPress plugin that has several features to help improve website ranking in search engine results.
You will have access to a broad selection of search engine optimization tools and settings thanks to this plugin.
Yoast SEO enables you to improve the performance of your website not only for visitors but also for search engines. This can help you get higher rankings in search results.
It does this by utilizing its Material and SEO analysis tool. This results in an overall improvement in the quality of the material that you write while you write it.
It evaluates every piece of content that you produce and gives you comments about the readability and search engine optimization (SEO) of that content.
This really helps you make sure the quality of your articles is spot on while you write them. It gives you a set of rules to decide when an article is ready for publishing.
You can see an example of this feature below.
This feature allows you to satisfy not only the robots that work for search engines but also the people who read the content on your website.
You not only have the opportunity to increase the readability of the content on your website by carrying out the actions outlined below, but you also have the choice to:
- Create an XML sitemap and send it to Google so that it can index your website correctly.
- Include a major keyword in the body of your text, and modify the summary of your page that appears in the results that visitors get from searching.
- Find out how well-optimized your website is and receive suggestions for how you can improve it even more.
- Set canonical URLs to avoid duplicate content and Google penalties.
- Both the site’s navigation and its indexing will benefit from the site administrator maintaining control of the site’s breadcrumbs.
In addition to this, it contains several other intriguing aspects, such as cornerstone content, internal linking, integration with Google Search Console, and a great lot of additional features.
Google Keyword Planner
Marketers that use Google Ads to drive paid traffic to a website may utilize the Google Keyword Planner to identify the best search phrases to target in order to send paid traffic to their website.
It also offers a significant amount of value in terms of SEO. Utilizing this tool will allow you to discover new keywords that you may incorporate into your company’s marketing strategy.
You may initiate your search by entering keywords, a phrase, or even a URL that is pertinent to your business.
After that, you will see a list of the most common search keywords on Google, determined by the typical number of queries performed each month.
In addition, you can monitor the degrees of competition as well as the amounts that are being bid.
Even though it was built with paid marketing in mind, the bidding value may still teach you quite a deal about keywords.
Google gives customers access to this helpful resource at no additional cost.
You will not have to spend any money to acquire information on search volume, advertiser interest, and degree of competition that is related to certain keywords.
Utilizing Google Keyword Planner for your keyword research can be very useful to you and your business. That’s because it will give you an additional set of data to use in your decision process.
KeywordTool.io
KeywordTool.io is a well-known tool you can use for keyword research. This free SEO tool does not require you to sign up for an account before you can start using it.
If you find that you need more advanced skills, you have the option of subscribing to the premium edition of the product.
The application takes advantage of Google’s auto-suggest capability to generate a list of keywords for use in the search engine.
Google selects the search keywords that it recommends based on the number of times that individuals have made a particular search for that term on Google.
When performing a search using the free edition of this program, you will see up to 750 keyword recommendation suggestions.
You have the option to do a separate search for the phrases you are interested in using each of the primary search channels, which include Google, YouTube, Bing, and Amazon, amongst others.
In addition, you have the option of restricting your search to a certain region or language.
Google Search Console
Google Search Console is a free and very useful SEO tool supplied by Google.
Are you using Google Search Console for your website or blog?
If the answer is no you might be missing important data that will help you with your search result rankings.
You will receive a lot of information on the performance of your website from it. Here are just a few things that you will be able to do with Google Search Console:
- Request Google to index a specific post on your blog as part of your publishing process.
- Submit your sitemap along with any new content so that Google can index it.
- Hide content from Google’s indexing to avoid having duplicate content that the search engine can find.
- Find and fix problems caused by malicious software and spam.
- Investigate the search phrases that are leading people to your website.
- Find out which other websites are linking to yours and investigate their content.
- Investigate how effectively your website displays and functions on mobile devices.
- Analyze clicks, impressions, and CTR for your website over time to understand if the content you publish has a positive impact on rankings.
Even better…
The MonsterInsights plugin makes it possible for you to read the Search Console Report for your website without having to leave the dashboard of your WordPress blog.
Find out which search keywords on Google send the most visitors to your website, as well as the number of clicks, impressions, click-through rate, and average position in the search results for those phrases.
When you start your blog make sure the first thing you do is link it to Google Search Console. It will be critical to understanding how your blog performs over time.
Link Explorer
Link Explorer is an effective backlink checker that Moz has designed to provide comprehensive link metrics for any website.
With the assistance of this tool, you will have the ability to see discovered and lost links, the change in domain authority over time, an analysis of your competitor’s backlinks, a spam score for sites that have been penalized, link tracking, and a variety of other features for any domain.
You can compare the outcomes and come up with more efficient SEO strategies.
In addition to that, it gives you access to a user-friendly tool known as Compare Link Profiles, which makes it possible for you to compare and assess data more efficiently.
If you have a free account with Moz, you have the option to do up to 10 searches during each month of the calendar year.
To have access to all of the tools and materials that Moz offers, you will have to sign up for a Moz Pro membership.
Broken Link Checker
Broken Link Checker is a free SEO plugin for WordPress that can analyze your site for broken links and help you correct them if it finds any.
If it does identify any broken links, it will alert you about the problem and suggest a solution.
You probably know that you have less and less time to go back and reread your previous work as you generate more and more material each day.
That’s where this plugin can help you…
This plugin checks your whole archive of previously published content and notifies you of any broken links or missing photographs that it discovers.
Visitors to a website get the wrong impression from broken links, and a website’s optimization for search engines also suffers as a result of broken links.
Because of this, this plugin is perfect for ensuring that the content on your website doesn’t include broken links.
On the other hand, because it makes extensive use of the resources provided by the website, the plugin may at times cause the website to become slower.
As an alternative, you could consider features to detect broken links provided by tools like Semrush or Ahrefs that have less impact on the performance of your website.
Summary
Using SEO tools is extremely important for your website to reach a larger audience. These tools will show you if the content you publish is contributing to the growth of your website or blog.
If you are starting your blog I suggest you start with the following steps:
- Link your blog to your Google Search Console account.
- Add your blog to your Google Analytics account.
- Install a plugin that gives you visibility of the quality of your content (e.g. Yoast SEO if you use WordPress).
- Select one between Ahrefs or Semrush and add your blog to it. This will help you see the progress of your website over time when it comes to organic search.
Good luck with your website!
I’m a blogger and entrepreneur. I want to help you in your journey to build your business online.
