Everything You Need to Know About CRM Software Monday

Monday, a relatively new contender in the CRM space, has been making waves since it launched back in 2019. Every startup needs a standout idea on which they can base their company around, and Monday absolutely nailed it. 

When it comes to customer relationship management software, few companies provide one as exceptional and personalized as Monday. Highly rated and critically acclaimed, exactly what makes the CRM software Monday stand out from the competition?

Let’s find out!

What Is a CRM Software?

In layman’s terms, it’s an automated piece of software that manages and collects all of the customer data that your company handles. This data can then be utilized to generate sales forecasting, as well as to interpret how hot or cold a lead is. All of this happens automatically at the back end, without the need for manual intervention.

However, that is just a basic description. In reality, there is a lot more going on behind the scenes, as well as on the screen, and you should know all of the finer details in order to properly understand what CRM software is.

CRM software can streamline and assist a wide number of teams and use cases. You’ll be able to streamline the responsibilities of your marketing team, all while better managing the information of customers and potential leads.

What Is CRM Software Monday?

Monday.com Work OS isn’t your usual run-of-the-mill CRM software. While other software products can do everything a sales company absolutely requires, Monday’s Work OS gives flexibility that companies never knew they needed.

Monday is an open-source CRM that is leagues ahead of its competitors due to the emphasis it puts on these specific aspects:

• Intuitive UI
• Exceptional Scalability
• Built-in Team Collaboration tools
• Flexibility

When you get Monday for your company, you don’t just get a CRM, you get an all-in-one Work OS that can incorporate all of the different departments of your company. This brings about complete cohesion and superior communication within your company, allowing it to reach new milestones.

Before we take a deeper dive into what makes Monday so special, let’s first understand the core functionality and use case of a good CRM.

What Are the Core Features of a CRM?

A good CRM should increase your company’s sales and make the workflow smoother. To achieve this, every CRM should possess these few key aspects:

Automation

We are almost a quarter of the way through the 21st century, and everything from our cars to our homes features automation in some form or another. This isn’t without good reason.

What makes a great company is the focus it puts on the crucial aspects of product functionality. Wasting time and resources on tedious tasks that require manual labor never made any company successful.

Instead, opt for automated software that handles all of the grunt work, leaving your employees to focus on the finer details.

A CRM achieves this through AI-based automation. In a feedback loop that constantly feeds data to your CRM, important but tedious decisions are made by the software whenever there is a deviation from your set normal input.

This can be used to, let’s say, inform your customer list of an approaching date of a product launch, and so on. With this automation employed, knowing how to grow your business online will help your company in the long run.

Customer Data Management

A CRM would be nothing if it didn’t cater to a wide range of customer information. In essence, a CRM needs to keep you updated on everything a contact does, from dynamic decisions like what they recently bought, to static data like their name and email.

Before the widespread adaptation of CRM, a company would have to manually keep up with everything going on in a customer’s life, which was a very tedious process. Countless hours were wasted on repetitive tasks like data management and the timely updating of critical information about the customer.

Consequently, this naturally led to bad decisions and mistakes on part of the management staff, due to the inability to access, store, and interpret such a huge amount of data for every customer. This task is nearly impossible and needs to be executed efficiently, or else it will cause your company to lose a lot of money. 

With a CRM, these mistakes are reduced to a minimum. Through the use of an automated system, your company can stay up-to-date on customer data. This will allow your sales teams to prioritize customer engagement strategies and develop a stronger and more meaningful relationship with their clientele.

Personalized Answers to Customer Queries

A major part of a CRM is managing customer data. When you add automation to this, wonders happen.

Every company aspires to have a good relationship with their customers, as it leads to more sales. This is only possible through stellar customer service that responds to your client’s questions with accurate answers that are beneficial for them.

CRM takes this process one step further. While you would still hire a customer care staff that deals with the nitty-gritty details of customers’ problems, the majority of cases can be solved simply with the help of a CRM. We aren’t talking about the automated answer bots that you find everywhere these days, those hardly ever provide useful information.

Because a CRM has access to updated data of a customer, it allows you to easily understand what’s going on with them and create a personalized response that solves their problem.

On top of that, with such immaculate management of a contact’s information, your company can easily anticipate any questions. Without a doubt, this is the best way to develop a meaningful relationship with your customer.

Analytics

Let’s say your company established all-time high profits for this year, or that your marketing team was able to bring quite a few new customers under the company’s belt, achieving a milestone.

While this in itself is great, you need statistics to verify and keep track of the performance of your company. This can be in the form of written account books and ledgers, as was the way in the past.

However, data shown in a visual format makes it easier for humans to interpret. This can be in the form of Venn diagrams, bar charts, or even simple graphs.

A CRM aims to make your life easier by automatically compiling all the statistical data, whether it’s an ongoing sales pipeline, or a sales rep from months ago, into simple-to-understand and visually appealing analytics.

This, in turn, will give you a better insight into the workings of your company. You can easily figure out per-department performance and expenditures, giving you ample room to better scale your business and increase profits.

Quick and Easy to Setup

While this factor may not be very important for a startup, it is absolutely necessary for an old company that needs to migrate from one platform to another.

Moving from one platform or OS to another should happen quickly and efficiently, without any residual data. Any wastage of time leads to unnecessary losses and complications.

An older company might be looking to change its CRMs, or maybe move from an analog CRM to a digital one. This should be facilitated by the CRM they’re migrating to, making this process quick and easy.

In order to do this, a CRM may make use of customizable templates with predefined groups and columns. You can edit these according to the need of your company. This can be further bolstered by adding a variety of different types of columns to better fit every niche of the company out there.

These are some of the essential features of a CRM that you should always be on the lookout for when picking one for your company.

What Organizations Can Benefit From a CRM?

An automated CRM can benefit a range of different industry-specific firms, catering to their individual needs. The more flexible a CRM is, the better it can incorporate different industries.

Let’s talk about some of the major sectors that can use CRM software to scale their business better.

Real Estate

A real estate firm can use a CRM to help their residential and commercial agents to find new leads and customers.

This is a multi-layer process, which makes use of client matching and referral tracking.

A CRM can directly import new real estate listings from any of the major websites you link it to. When a new listing matches the criteria of a client, it is automatically referred to the appropriate agent. This gives your firm a better chance of making a sale.

Healthcare

A CRM in the healthcare industry can help hospitals streamline multiple facets of their field. This includes, but is not limited to:

• More efficient billing
• Better patient outreach
• Management of data in compliance with HIPAA
• Online patient scheduling
• Physician Management

All of these aspects are essential to the proper functioning of a medical facility. Without a CRM, your healthcare facility is more prone to breaches and data loss, which can lead to fines and criminal charges.

Call Center

This industry benefits from the already mentioned enhanced customer support that a company can provide through the use of a CRM.

From call routing that redirects calls to the right representative, to the tracking of interactions with customers to make them even better, a CRM can be a cardinal asset to your call center business.

You can even add marketing automation and task management through a CRM. Marketing automation will save you time by automatically creating social media campaigns and sending texts or emails. Task management, on the other hand, allows agents to better organize support tickets, as well as view past interactions with the same customer.

Monday: What’s So Special About This CRM?

No, we haven’t forgotten about Monday. Now that you know the basic components of a good CRM, you’ll be able to appreciate the more aspects of Monday that make it come out on top.

These five outstanding features of Monday’s Work OS are, in our opinion, the key selling points of this CRM. Let’s get down to it.

Intuitive UI

Monday’s Work OS puts a lot of emphasis on making its user interface easy to understand and interact with. While major companies can hire experts to handle more complicated software like CRMs, Monday believes that everyone should be able to access the basic features of their software.

In order to achieve this, they incorporate a simple, straightforward, and colorful approach to their system. The data is organized in categories fittingly, and the color-coding used on the various buttons, as well as the represented data, makes it far easier for most people to jump right into it.

This has a huge benefit for your company. An obvious reason is that having to hire a professional to use the CRM software won’t be an absolute necessity. 

Yes, it would benefit your company to have a person who understands CRM software better, but by opting for Monday, you have the flexibility of making that decision yourself. That’s because it’s up to you to decide whether you need a professional or not.

This works especially well for startups who cannot afford to have an expert on their payroll. Instead, your company’s employees will be able to use Monday’s Work OS without requiring any special training, making use of all of the basic features of this CRM software, till the day you need the assistance of an expert.

Exceptional Scalability

Yet another great feature of Monday’s CRM software is the scalability that it offers. Its adaptability isn’t restricted to only larger businesses, as it can just as easily be used in smaller businesses, as well as startups.

This aspect of Monday’s superior Work OS exists thanks to the wide range of features it comes packed with, which are perfectly suited to every size of business. For instance, in most plans of Monday’s CRM software, you can create as many project boards as your business requires, and then fill them with as many tasks as you deem necessary. 

Even when you compare some of the most popular CRM software, you’ll find that the sheer flexibility that Monday provides is unparalleled.

As your company grows, Monday grows along with you. If your company has 500 leads, Monday will be there to entertain every single one of them. This goes for contact lists, operations, employees, and so on. In the end, it falls down to whether your company can fully utilize the feature set that comes packed in this all-in-one CRM software.

Built-In Team Collaboration tools

While collaboration tools are a part of almost every CRM software, none handle this feature the way Monday does.

Collaboration in CRM software allows team members of a single department to communicate with each other through the use of a unified platform, instead of using multiple different applications like Slack, Outlook, Gmail, etc. This immediately streamlines the workflow of that specific department by minimizing the communication gap among team members.

For instance, when a team member views a certain task and comments on it, all other members will be notified of the update instantly and will be able to respond to the comment. But there is a crucial facet of this feature that is missing from other CRM software but is present in Monday’s Work OS.

The ability for different teams to communicate with each other is found only on Monday’s CRM software. The benefit of this feature may not seem obvious at first, so let us enlighten you.

Imagine that a certain deal requires legal approval before it can be processed further. Through Monday, the project manager can simply assign a legal representative to handle the deal, who will instantly get a notification. 

This legal representative will be able to access all the specifics of this deal, as well as clear any queries with the different teams working on it from within Monday’s Work OS.

Flexibility

Did you remember that we mentioned that Monday’s CRM is open-source? You may be wondering how exactly that could help your company.

Open-source software is quite different from proprietary alternatives. The source code of such software is public and editable. Proprietary software, on the other hand, is the sole property of the company that developed it, and no one can legally change its source code. Knowing what an open-source CRM is and if you need it will help you make a more informed decision.

With the freedom to tamper with the source code of Monday’s Work OS comes the sheer flexibility of tweaking it according to your company’s requirements. Monday believes that every business is different, and there can be no single CRM software that can fully adapt to every industry. 

They applied the best solution to this problem, by making their software open-source, allowing developers to add or remove features according to their requirements.

For instance, if your company needs a certain feature that is essential to its functioning, it can simply hire a skilled developer who can add it to your software. 

Similarly, the developer can fix any bugs your company faces in its CRM software, without having to wait for an official patch. Such a level of flexibility is unachievable in proprietary software.

Pricing for Monday’s CRM Plans

Monday has various plans to fit the criteria of different businesses. Let’s take an in-depth look to see which option is best for your business.

Individual

• Always-Free Plan
• Up to 2 team members
• Unlimited docs
• More than 200 templates
• Over 20 different column types
• availability of iOS & Android apps

Basic

• $24 per month
• Unlimited free viewers
• 5GB file storage space
• Higher preference from the customer support

Standard

• $30 per month
• All the features of the Basic plan
• Calendar view
• Guest Access
• 250 automated actions and integrations per month

Pro

• $48 per month
• All the features of the Standard plan
• Chart view
• Time tracking
• Formula and dependency column
• 25,000 automated actions and integrations per month
• You can try this plan with a free 14-day trial

Enterprise

• Contact Monday for pricing
• All the features of the Pro plan
• Enhanced security features
• Advanced analytics
• Multi-level permissions
• Tailored onboarding
• Premium support

Conclusion

The smooth functioning of a business is essential for it to grow into a big enterprise. But it’s easier said than done. In the past, companies had to employ manual labor for even the most tedious tasks. Mistakes were rampant, and this led to many companies not being able to fully utilize their potential.

With technology and automation, this is no longer an issue. These days, sales CRM software handles most of the tasks that used to require tens of hours to complete.

Monday is leading the CRM software niche by providing game-changing features that truly make it stand out from the rest. Among these is the enhanced flexibility that comes from its open-source design, wide scalability, and inter-team collaboration that make it come out on top.

In this article, we dived in-depth into what CRM software is, its core features, and the industries that can hugely benefit from them. We also talked about CRM software Monday, an all-in-one open-source platform with superior features and competitive pricing, along with a free 14-day trial, and discussed why it’s better than the rest.

Picking the best CRM software for your company is easier said than done. It’s recommended that you consult with authorities in your industry/sector to determine which CRM is the best. You’ll hear the name Monday pop up time and time again in this conversation, and that’s for good reason.