If you are an entrepreneur, the owner of a small business, or an influencer, you are probably already aware of the challenges associated with operating your company via your page, blog, channel, or any other platform.
Making money is the only method to assure that your company will still be around in the future when it comes to doing business.
Everyone on the internet, from inexperienced Instagram users with a few hundred followers to Twitter celebrities with millions of followers, is trying to tell you that their way of growing a business is the only correct way of doing things.
With so many people out there…
…offering tips and tricks that they say are guaranteed to grow your business, who can you really trust?
And out of all these people, who has the best and most accurate advice?
When it comes to the world of the Internet, everybody has a channel where they try to pass themselves off as the “marketing guru.”
These “professionals” say that they have a method that has been thoroughly analyzed.
A method that has the potential to help you grow your business, and they want to share it with you.
But…
Rather than depending on ideas and recommendations such as these, you should look for a method that is not the result of a trend and is not fleeting in nature. This is the best course of action.
Who, then, would you place your confidence in when it comes to making a decision about that issue?
Let us introduce you to Russel Brunson, one of the most successful entrepreneurs of recent years. This businessman has written several books that aim to guide you in growing your business.
These treasures of knowledge, whether they are new or old, have simplified even the most difficult ideas.
His books have made it possible for newcomers, small business owners, and entrepreneurs to understand the entire process of marketing and the smooth running of a variety of businesses.
When reading these books you will see how Russell is able to simplify concepts that can be complex to understand.
In his books, he uses very simple drawings that immediately explain any business concepts he wants you to understand.
Below you can see some examples…
You are most likely curious about what those books are and where you can get them. To help you out, we have made this list of the very best books that Russell Brunson has to offer.
Though some may have been published a few years ago, much of the information included in these books are timeless.
They give you strategies that are applicable to almost any sort of business.
If you were to get your hands on these books on business, there is no question in our minds that you would have a competitive advantage in your market.
Who Is Russell Brunson?
Russell Brunson is known for being extremely successful in the field of digital entrepreneurship in our day and age. He is an effective salesman and a wealthy businessman from the United States.
He co-founded a software as a service (SaaS) company. The company is ClickFunnels, and it brought Russell the greatest notoriety.
Like a lot of entrepreneurs, Russell started from the bottom and worked his way up.
In the city of Boise, Idaho, in the United States, Russell and his business partner, Todd Dickerson, started their company in the basement of another company’s building.
When he started his company, he had to contend with competition from two other companies: Leadpages and Infusionsoft (now Keap).
These were successful in launching their company by having a combined total of 38.1 million and 127.9 million dollars at their disposal.
Russel didn’t have this kind of money to start his business, in fact, he had essentially no money at all. Despite this, his business rapidly grew thanks to his incredible marketing techniques.
Since its inception, ClickFunnels has become one of the fastest-growing software businesses in the world. And even though it is still growing, it has already generated revenue of fifty million dollars.
In addition to his very well-known and popular company, Russell is also well-known for the insightful way in which he promotes his books.
In the business world, his books are some of the most popular around.
It is currently estimated that Russel is worth $40 million. Also, given how successful ClickFunnels is, this number can only keep going up.
Through his various experiences in the business world, Russell has a huge amount of knowledge on:
- how to run a successful online business.
- how people can use the internet to boost their customer base even further.
Here are the most popular books written by Russell Brunson.
Dotcom Secrets
Dotcom Secrets is the first book that Russell authored. It was the book that he launched immediately after the first public appearance of ClickFunnels, Russell’s own business.
When Russell launched DotCom Secrets not many businesses were using sales funnels. Today the concept of the sales funnel is widely used across multiple industries.
This is an example of a book that ignited a new approach to doing business using sales funnels.
DotCom Secrets is the result of years of sales funnels experiments Russell implemented across multiple markets. It’s a must-read if you are thinking to use a sales funnel to sell your product or service.
If you haven’t considered using a funnel for your business, this book will give you a completely new view of possible ways to reach your ideal customers.
One of the many topics covered in DotCom Secrets is the concept of the value ladder. If you are not using it in your business today you should look into it.
There have been more than 250,000 copies of this book purchased. In addition, this book has been at one point or another both the best-selling book on USA Today and Amazon.
Because it contains the material that he gained through his own experience as a business owner. This book may serve as a guide and a playbook for any potential company owners who may be reading this.
This book explains two key aspects of growing a business, with the first being the use of sales funnels.
Through the utilization of sales funnels, which Russell has divulged the method for, not only can you get leads for your company, but you can also offer products and services over the internet.
In this book, he has published the results of thousands of separate experiments that he has carried out to find the very best way of using this method to grow your business.
There is another aspect that Russell covers heavily in this book: how to grow your company online, which is incredibly important in this modern, tech-heavy age.
With so much on the internet, you need your business to stand out from the crowd and be more noticeable. In DotCom Secrets, Russell shows you the best way to do this.
As soon as you can, start putting these scripts, procedures, and processes into motion in their respective frameworks.
You will be able to develop your company online in this way. You will be able to increase the profit of your business.
This is a book that you just cannot allow yourself to pass up on the opportunity to read.
If you are an entrepreneur or if being an entrepreneur is something that interests you, this is the very first book you should read.
Expert Secrets
Russell has shared the knowledge that will be of great assistance to you as you strive to become an authority in the niche you have selected for your company.
And if you don’t have a clear idea of the niche to pick for your business, don’t worry.
Many people are in the same place.
I was there as well…
Reading Expert Secrets will give you a great level of understanding of the market, sub-market, and niche to select for your business.
The book “Expert Secrets” is a playbook that will help you become an expert in your niche. It will help you turn the visitors to your website into devoted customers for the rest of their lives.
You will read the step-by-step technique that you need to develop a sales process that will attract the customers that you see buying your product or service.
This book focuses on storytelling strategy. Because storytelling is a great way to create the right image for yourself and your company.
Expert Secrets will help you find out more about who you are. It will help you strengthen your leadership abilities.
Be the kind of person who makes a difference in the lives of other people by contributing to their improvement.
Over 250,000 copies of this book have been sold in different parts of the world. And the total number of sales keeps climbing higher and higher.
If you want others to look up to you as the person who best exemplifies what it means to be an entrepreneur, you have to demonstrate that you can do what you say you can do.
If this is the case, you should start reading this book as soon as possible.
Traffic Secrets
The title of Russell Brunson’s third book we will cover is “Traffic Secrets”.
If you run your own business you know well that to sell your product or service you need eyeballs to see it.
In other words, you need traffic.
In this book, Russell explains in great detail how he attracts customers to your company. He explains what steps to take if your own marketing efforts are ineffective.
This book is the key to unlocking the door that leads to your ideal customers visiting your website. This in turn will lead to the success of your company.
Russell is going to take you step-by-step through all of the direct marketing tactics you can implement to increase the number of visits to your websites.
This will encourage you to remain one step ahead of the trend. It will help you capitalize on the knowledge that the great majority of other people are ignorant of.
A big mistake that new business owners make is to simply wait for customers to come to them.
Avoid doing that…
Start putting an evergreen plan into action as soon as possible in order to bring in an increasing number of visitors over time.
This is a strategy that is laid out completely in this book and gives you a guide on how to execute it so well that you will never be short of paying customers.
In addition…
This book helps you concentrate on how the product or service you offer might improve the quality of your customer’s lives, and how you can communicate this to your customers.
The New York Times has named this book one of the top sellers, and it has been purchased more than 150,000 times in different countries across the world.
Don’t overlook the opportunity to get your hands on a copy of the “Traffic Secrets book.”
If you want to boost the number of people currently visiting your website, you need to take action right away, and this book is your first step in doing this.
Summary
All of the above books should be part of your essential reading if you are already an entrepreneur, or are thinking of becoming one in the future.
Each of these three books covers all of the essential aspects of business that you need to think about, including marketing and how to grow your customer base online.
Russell is someone who has worked from the ground up as lots of entrepreneurs do.
Hence he understands that those starting out do not have a lot of money to play around with.
That is why his methods focus on being low-cost but very successful in their outcomes.
If you want to get into business, then these books are ideal for you.
I’m a blogger and entrepreneur. I want to help you in your journey to build your business online.
