Have you heard people talking about ClickFunnels and don’t know what is it? Maybe you are wondering how it works and you want more information.
Or are you curious about what it could do for your business?
Whatever the question might be that brought you here today, I am here with the answers that you need.
Understanding what ClickFunnels is can be tricky if you are not familiar with sales funnels.
Today I am here with all the answers that you need.
Keep reading to find out what ClickFunnels is and how it works. Together, we will uncover whether it will help your business or not!
Table of Contents
What Is ClickFunnels Used For?
Let’s get straight into today’s article!
ClickFunnels is an online tool that helps you build high-converting websites and sales funnels. This type of software that can build sales funnels is called a Funnel Builder.
To be precise, ClickFunnels is a software company, co-founded by Russell Brunson, that has created the ClickFunnels funnel builder.
ClickFunnels is an all-in-one service that is super easy for entrepreneurs to use instead of having to battle lots of confusing tools for separate tasks.
ClickFunnels allows you to build a website, find leads, make sales, create a brand, and grow email lists.
This is just the basis of ClickFunnels, at its heart is about creating sales funnels. It’s these funnels that have helped put ClickFunnels on the map as a business!
A sales funnel is a series of online pages. These pages are created with the goal to turn visitors to your website into leads, these leads then become customers who make a purchase.
Essentially the pages on your website take your visitors on a journey from visitors to your site to paying customers.
There is a lot of psychology behind these pages, which is why ClickFunnels offers templates that customers can use on their websites.
Sales funnels are designed to be clear and provide an easy direction for your customers to follow. This is different from other confusing websites we see that make it difficult for customers to navigate.
It’s no wonder that ClickFunnels is so popular with entrepreneurs looking to grow their websites!
So…
Now that we have briefly established what ClickFunnels is, let’s move on and look a little closer at how it works!
How Does ClickFunnels Work?
ClickFunnels works in a few different ways depending on the type of funnel you want to create. You can choose from generating leads, generating sales, or running events like webinars.
It’s best to decide which one (or more) funnels you want to create. Once you have decided, ClickFunnels takes care of the rest!
To best explain it to you, it’s best to show you step-by-step how their features work and help you create a funnel in just ten minutes!
Step 1a: Use ClickFunnels To Generate Leads
If you want to generate leads, ClickFunnels has two options for you:
- Basic email or messenger leads – these will help you to gather email addresses and build a list of leads you can use to potentially make sales. ClickFunnels has a free Squeeze page funnel on their site for you to use!
- Longer form application leads – these give you a name, phone number, and more detailed information about the lead so you can better prepare to pitch a sale to them. ClickFunnels also has a free application funnel for you to use too!
Step 1b: Use ClickFunnels To Generate Sales
If you have leads and want to turn them into sales, ClickFunnels allows you to use one of three ways to do so:
- A two-step ‘unboxing’ or ‘tripwire’ funnel – this allows you to use 1-click upsells on your lower-priced products to boost more sales from each customer. ClickFunnels has some free tripwire funnels for you to take advantage of.
- A sales letter or video funnel – allows you to provide more information about a product you sell. This is better suited to products where you need to showcase its true value with a video or brief presentation. ClickFunnels also offers a free video that you can check out!
- A launch funnel – this is perfect for those launching a new service or product. The funnel helps you to sell more expensive products, showcasing the true value of the product. Again, ClickFunnels has a free launch funnel for you to see.
Step 1c: Use ClickFunnels To Run An Event
To run an event, you can use one of these two ClickFunnel methods:
- A live webinar using a 3rd party software – ClickFunnels will help you customize the registration process and help you increase conversions and sales.
- An automated, on-demand, webinar run on ClickFunnels – all you need to do for this is take a presentation you have created, and ClickFunnels will do the rest!
Once you have decided which area you want to focus on and how you want to do it, you can start customizing and utilizing your funnel.
Check out the steps below to see how ClickFunnels works after you have made your funnel choice!
Step 2: Adjust Your Funnel
Once you have selected your funnel, you can customize the template to suit your needs. You might want to move, add, edit, or delete pages inside the funnel. You can do so easily on the template itself.
Popular customization options include adding 1-click upsells, order forms, and membership or members pages.
Step 3: Customize The Appearance Of Your Pages
Next, you can use ClickFunnels to swap out logos, products, videos, and text with those of your own.
You can make the page look how you want without needing to worry about web development and coding, ClickFunnels takes care of that for you!
ClickFunnels also has advanced tools in their Editor function that allows you to adjust the color, paddings, or make changes using HTML code! The options here are endless!
Step 4: Capture Leads
Now that your funnel is set up and looking just as you want, you can capture leads!
When someone enters their email address onto your site, they join the mailing list, meaning you can contact them later.
ClickFunnels can collect these emails for you with their Automation method that will email leads at a time you select to potentially generate a sale.
Or you can use the Follow-Up funnel which allows you to speak directly to customers. This is a far more personal approach instead of a generic message and tends to yield better results.
Step 5: Adjust Your Products
ClickFunnels offers a shopping cart, allowing you to add your products to the funnel and make your sales in one easy-to-use location!
You can add either digital or physical products, and ClickFunnels walks you through how to do this easily.
ClickFunnels allows for integration with ShipsStation, allowing you to relax while they import, fulfill, and ship orders for you.
Step 6: Set Up Split Tests
Split tests help you optimize sales and leads, and it is a fantastic feature that ClickFunnels offers.
Split tests can be set up super easily in ClickFunnels too and allow you to see areas of weakness on your website and maximize them to bring in, even more, leads and sales!
Step 7: Go Live With Your Funnel
Once all of the fiddly bits are done (most of it by ClickFunnels), you can hit the GO button and your funnel will be live!
It might take a little while to get to this stage depending on the customization you have done to the funnel, but don’t worry, ClickFunnels helps you along the way, speeding the process up.
Step 8: Track The Stats Of Your Funnel
Make sure you make use of the ClickFunnels Dashboard so you can track your stats!
You can enjoy a visual chart of your funnels, see how many people have joined your mailing list, how your business has grown, and see which funnels are converting the most leads and sales!
Having this in one easy-to-read place is perfect for you to get an overview of your performance and have stats ready for any reporting necessary.
And that is how ClickFunnels works!
Of course, this is a simplified version of what they offer, but as you can see, their services are wide and the range of features means you can create a funnel that is perfect for you and your business!
Is ClickFunnels Good For My Business?
If you want to use a site that creates sales funnel templates for you, then yes, ClickFunnels is good for your business!
Although there is an added cost that you need to consider, ClickFunnel will take the pressure off and make it far easier for you to build and run a successful website.
If you are on the fence about ClickFunnels, why not try their free 14-day trial?
That way you can use ClickFunnels to see if the software suits you and your business!
There is also a guarantee that if you don’t find ClickFunnels helpful to your business, you can cancel your account at any time without incurring any penalty fees. So there is no reason not to try ClickFunnels!
Final Thoughts
And there you have it, a guide covering what ClickFunnels is and the services they offer!
ClickFunnels can be a great tool to help you boost your sales!
Don’t forget to head over to ClickFunnels to grab a free template and see what it does for your business!
Also, do you want to learn the fundamentals of creating an effective sales funnel for your business?
Have a look at this great challenge that Russell Brunson, the co-founder of ClickFunnels, has created.
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