Have you heard about HubSpot and are you wondering if it can help your business? In this guide, you will understand what is HubSpot and what it can do for your business.
Often one of the biggest issues for a business is finding a system that can do everything at the early stages, as well as scale when your business is growing.
This is especially true when you are looking for a marketing platform that helps you manage your inbound marketing efforts.
One of the market leaders, HubSpot, has grown into such a big platform that it can be difficult for anyone to see through the industry jargon.
That’s why, I decided to take a closer look at what HubSpot has to offer, and what the software can do for businesses.
Table of Contents
What Is HubSpot?
HubSpot is a software platform that has been specifically designed to help companies of any size sell and market their products or services effectively.
HubSpot has been around since 2005, mainly as a tool and resource for marketers and smaller companies to launch marketing campaigns.
And although the platform has grown a lot, its fundamental goal is still the same: it wants to help businesses market better.
In order to do this, HubSpot created an entirely cloud-based system, so you can do almost all of your marketing, including social media, email, and blogging, in one place.
Let’s take a closer look at the different software that HubSpot offers.
The HubSpot CRM
The HubSpot CRM is a customer relationship management software that helps you automate and organize every interaction between your customers and the company.
HubSpot’s CRM is their flagship product because that’s what they started with in 2005, and it still has the same great features.
Here is a quick overview of some of the most important features of HubSpot’s CRM.
Store Your Leads And Company Contacts
Similar to other CRM software, HubSpot can store all the information for your company contacts and leads.
Visibility For All Your Teams
In addition, you can share this data across different departments in one portal. This connects all your sales, marketing, and operations hubs.
Faster Lead Conversion
The better visibility of your contacts means that your teams can work together to get your leads converted faster into sales, and ultimately revenue.
Chatbot And Live Chat
Your website is doing a lot of work for you already, so you can harness this to engage directly with your customers through live chat or a chatbot.
The CRM from HubSpot will track each conversation, and also create an individual sales funnel.
The HubSpot CMS
The Content Management System (CMS) is the platform that helps you manage all the content of your website.
HubSpot’s CMS functionality has been added quite recently, but it’s a natural addition.
You can create and host your website with HubSpot, and integrate all the other HubSpot features, like the CRM, to create a much more streamlined sales pipeline across your entire business.
There is so much that HubSpot offers with their CMS, including hosting, security, improved speed and easy drag-and-drop editing, so you can update your website without tech knowledge.
HubSpot Marketing Hub
The HubSpot Marketing Hub has been designed for a marketing team to increase website traffic and convert incoming leads.
With the integration of other HubSpot features, the marketing hub can be very powerful because the team can write and manage all the social media posts, blog posts, emails, and websites on one platform.
Additionally, a marketing department can also review and act on all the data that’s available for each contact, lead, and existing customer.
This means that your team will be able to see how they interact with your website, when they leave and how successful certain pages and campaigns are.
This allows marketers to create more targeted campaigns that can improve their conversion rates.
HubSpot Sales Hub
HubSpot Sales is designed to improve your sales workflow, from initially capturing contacts to closing deals.
Your sales team can see which one of their leads visits certain pages, and how frequently they do this.
HubSpot Sales also allows you to set up instant alerts when a prospect fills in one of your website forms or opens an email from you.
But one of the biggest advantages of HubSpot being a fully integrated system is that you can use this data and share it with your marketing team, so they can send targeted emails or campaigns to convert the lead.
Similar to HubSpot Marketing, the Sales hub consists of a large variety of features, including meeting scheduling, reporting dashboards, and the setup of multiple deal pipelines for individual products or services.
HubSpot Service Hub
HubSpot Service Hub is a handy platform for your customer service team.
They can get access to a range of tools that make processing customer inquiries easier and faster.
With this software, your team can identify any client issues and resolve them quickly. This helps to improve customer satisfaction as well as customer loyalty.
The HubSpot Service Hub gives you access to features such as live chat, pre-formatted email templates, ticket pipelines, and automated email sends for frequently asked questions.
Your customer relations team will also know the exact journey your customer has taken, from a prospect to purchase, and the team can keep track of all conversations for each individual client.
HubSpot Operations Hub
HubSpot Operations Hub is the latest addition to HubSpot’s cloud-based suite.
One of the biggest challenges that businesses face is how to keep all the company’s data in one place, and this is where the HubSpot Operations Hub comes in.
But it does much more than just storing your company data. It also streamlines processes, automating workflows as much as possible.
Here are some of the key features of HubSpot Sales Hub.
Data Quality Automation
When handling data, it’s important that the data is accurate to ensure that all processes run smoothly.
HubSpot allows your operations team to clean “dirty” data and standardize it across multiple platforms.
Data Sync
One great advantage of HubSpot is that they understand that you are not always using all of their systems. That’s why they allow you to import and export data.
This makes it easier for your Ops reps to integrate other tools and platforms that teams across the business use.
Customized Process Automation
Whether you just started your business or you are running your company for years, sales processes can be complex even after just a few months.
For example, if you want to assign a certain type of prospect to a specific sales rep, then you will usually have to do this automatically for each individual lead.
Luckily, HubSpot Operations Hub makes this assignment an automated process, so sales teams do not have to sit there ticking boxes.
I found that it is also very easy to create your own custom automation, so you can choose when and where to implement automated processes.
Conclusion
HubSpot may have started as a small business supporting marketing teams but its platform has grown over the past years to also help other teams, including sales, operations, and customer service departments.
When I tried some of the different hubs from HubSpot, I was surprised by how easy it was to integrate also non-HubSpot systems. This makes it a big plus for almost any business of any size.
I’m a blogger and entrepreneur. I want to help you in your journey to build your business online.
